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Updated on 18 March 2021

This website is owned by Barça Licensing & Merchandising, SL (hereinafter, BLM). This website installs our own and third-party cookies, in accordance with the provisions of this Policy. In addition, it allows you to configure the different categories of cookies that you want to install.

By configuring the cookies or accepting the Cookie Notice, you authorize the installation of the outlined or configured cookies (unless you have rejected them or modified your browser settings to reject all or certain cookies by default).


A cookie is a text file that includes small amounts of data. These data are downloaded and installed on your device or terminal when you visit our website. Cookies are then returned to their originating website on subsequent visits, or to another website that recognises the cookie. Cookies are useful because they allow information to be stored and retrieved about the user's number of visits, or their browsing habits or device. Depending on the information they contain and the way you use your device, cookies can be used to recognise users as well as improving their experience of the website.

You can find more information about cookies at


Depending on the owner or entity that manages the device from which the cookies are sent and which processes the collected data, we can distinguish between:

  • Own cookies: are those sent to the user’s device from a device or domain we manage and from which the service requested by the user is provided.

  • Third party cookies: are those sent to the user’s device or terminal from a device or domain we do not manage, but is instead managed by another entity that processes the data obtained through the cookies.

In addition, depending on their purpose, cookies can be classified into the following:

  • Strictly necessary (technical) cookies: are those cookies that allow the user to navigate through the website and use the different options or the different services available, including those used to allow the operational management of the website and enable the functions and services, such as for example controlling data traffic and communication, identifying the session, accessing restricted access parts, carrying out the purchase process, remembering an order, managing payment, controlling fraud linked to the security of the service, making the request for enrolment or participation in an event, counting visits for the purposes of billing licences for the software with which the service works, using security elements while browsing, storing content for video or audio broadcasting, enabling dynamic content or sharing content through social networks. Installation of these cookies does not require the user's consent. However, if you configure your browser to block these cookies, the website may stop functioning properly.

  • Functionality or personalization cookies: are those cookies that allow us to remember information so that the user may access the service with certain characteristics that may differentiate their experience from that of other users, such as for example the language, the number of results that are displayed when doing a search, the appearance or the content of the website depending on the type of browser through which it is accessed or the region from which it is accessed, etc. Disabling these cookies may make the browsing experience less functional for the user.

  • Analytical cookies: are those cookies that allow the person responsible to monitor and analyse the behaviour of the users of the websites to which the cookies are linked, including the quantification of the impacts of advertisements. The information collected through this type of cookie is used to measure the activity of the website in order to introduce improvements based on the analysis of data on the use of the service by users. These cookies analyse, for example, the pages visited, the frequency and recurrence of visits or the time spent on each page or section, among other statistical parameters.

  • Behavioural advertising cookies: are those cookies that store information on user behaviour obtained through the continuous observation of their browsing habits and that allow the development of a specific profile to display personalized advertising based on said profile. In other words, these are cookies which allow the advertising space that has been included on the website to be managed effectively, normally by third parties who manage these advertising spaces, and which allow the advertising content to be adapted so that it is relevant to the user and to prevent showing ads that the user has already seen, as well as limiting the number of times we show advertising to each user. In accordance with their own policies, some advertising managers may use anonymous cookies to show you relevant ads when you visit other websites.

In short, we install our own and third-party cookies on our website that may be both strictly necessary, and for functionality or personalization, analytical and behavioural advertising.


Please note, that the information obtained through analytical cookies and behavioural advertising cookies may be shared with third-party companies that will act as Joint Data Controllers for the data processing by determining, jointly with BLM, the objectives and means of the processing and who, in addition, have signed the corresponding joint data controller agreement that establishes the respective responsibilities in complying with the obligations set by the regulations.

These joint data controllers are:

  • FC Barcelona, with address at calle de Arístides Maillol, s/n, 08028, Barcelona and with Tax ID No. G08266298.

  • Football Cub Barcelona Private Foundation, with address at calle de Arístides Maillol, s/n, 08028, Barcelona and with Tax ID No. G60627445.


The user is able to accept or reject the installation of cookies at any time, or to reject the installation of a certain type of cookie, such as functionality or personalization, analytical or behavioural advertising cookies.

If you, as a user, wish to modify your preferences, you can do so through the following link:

Additionally, if you wish to avoid the installation of cookies, you can activate:

  • private browsing, whereby the browser stops saving your browsing history, website passwords, cookies and other information about the pages you visit, or

  • the do not track function, whereby the browser asks the websites you visit not to track your browsing habits, for example to offer you relevant advertising on the sites you visit.

We recommend that you check the help section of your browser to find information about the different options for managing cookies. Remember that blocking cookies may affect all or some of the features of our website.

We provide information below on managing or deactivating cookies from the main browsers:

BrowserAccess link
Internet Explorer
Safari (iPhone, iPad o iPod Touch)
Google Chrome
Chrome for Android
Mozilla Firefox

The companies that develop these browsers may update the links above. BLM will make every reasonable effort to keep the above list properly updated. However, if any of the links do not work or are not updated, you can go to the “Help” menu of your browser.

If you would like to have more control over the installation of cookies, you can install programs or add-ons to your browser, known as “Do Not Track” tools, which allow you to choose which cookies you want to permit.


When you visit our website for the first time, we offer you the opportunity to configure which cookies you want to install. You can object to the installation of any category of cookies, except technical ones, which are necessary for the proper functioning of the website.

However, as indicated in the previous section, as a user, you can at any time reject the installation of a certain type of cookie at any time by configuring the browser itself.

Also, some of our providers have a direct system to object to the installation of their cookies. Below, you will find a list of providers and links (some of them may not be in Spanish, although you will easily find the “opt-out” button to object):

Google Analytics

Please note that if you delete the cookies from your browser at any time, your opt-out preferences from the above-mentioned providers may be removed, so you will need to object to their installation again.


In addition to the information collected through cookies, we may use other, similar technologies, such as tracking pixels or web beacons. These pixels are small graphic files that include a code managed through a third-party URL. They allow the information collected about the use of the website to be used for analytical and behavioural advertising purposes.

The pixels can collect information such as for example the browser used, IP address, frequency and duration of visits, in addition to tracking the actions that users carry out through the website (purchases made, products purchased, redirects to other web pages, reading of newsletters, etc.).

In addition to the use of tracking pixels or web beacons, we may use other user identification and tracking techniques, such as digital fingerprints. These techniques enable the verification of certain technical parameters of the equipment used by the user (such as the browser, operating system, screen resolution, installed plugins and add-ons, font, IP address, language, time zone, etc.) which, once combined, enable the identification of the user. This information will be used to track user activity and analyse their browsing and profile.


In accordance with the provisions of the data protection regulations, the data obtained will be processed in accordance with the following:

  • Purposes: The data collected through cookies will be processed in accordance with the purposes indicated in the descriptions of each of the cookies in section 2 of this Cookie Policy.

  • Legitimate basis: your consent is required to install the cookies. Strictly necessary cookies are excepted. These, according to what is established in the regulations, do not require consent to be installed.

  • Retention periods: the retention periods for the information obtained through cookies are established in the cookie configurator.

  • Communication of your data: your data may be processed by us and by third parties who install cookies. The data we collect directly will not be communicated, sold, leased or made available to third parties in any other way, except for service providers that carry out certain activities on our behalf (database management, etc.), but who in no case will process the data for their own purposes.

  • Profiling: as described below, we may create a profile of you as a user, taking into account all the data that you have provided to us as a user. This profile will take into account, for example, your behaviour on the website, cursor movements, interests and preferences regarding the content displayed and provided, viewing time or other similar parameters. To compile this profile, we may also take into account your behaviour when we send our newsletters (which newsletters you open and how often).

  • International transfers: in relation to international transfers, we inform you that, due to the use of third-party cookies, your data may be transferred outside the European Economic Area. This is why BLM has signed the Standard Contractual Clauses (SCC) with the corresponding third parties and has established additional measures for the correct use of your data.

  • Exercising your rights: as a user, you can at any time request more information about the processing of your personal data and exercise your rights in accordance with the provisions of the regulations on data protection. In accordance with the provisions of section 3 of this Policy, you can exercise your rights as a user before:

    • Barça Licensing & Merchandising, SL, either by using the postal address at calle de Arístides Maillol, s/n, 08028 Barcelona (Spain), or by email at

    • Football Club Barcelona: either by using the postal address at calle de Arístides Maillol, s/n, 08028 Barcelona (Spain), or by email at

    • FC Barcelona Foundation: either by using the postal address at calle de Arístides Maillol, s/n, 08028 Barcelona (Spain), or by email at

    In case of any doubt, question or claim about the way in which we process your personal data, you can contact our Data Protection Officer, either by sending a letter to the postal address at calle de Arístides Maillol, s/n, 08028 Barcelona (Spain), with the reference “DPO”, or by email at

    If you do not receive a response within a reasonable period of time, you can file a complaint with the Spanish Data Protection Authority (Autoridad Española de Protección de Datos).


BLM reserves the right to modify this Cookie Policy at any time and without prior notice when required by regulations or in order to improve the website.

Despite the efforts we may make to notify you of these modifications in the event of significant changes, we recommend that you review the Cookie Policy when accessing the website.

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