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PRIVACY POLICY

  1. DATA CONTROLLER

    Upon entering and/or registering, your personal data will be processed by:

    1. FC Barcelona (hereinafter FC BARCELONA), with registered address at Calle Arístides Maillol s/n, 08028, Barcelona, and with NIF [Número de Identificación Fiscal (Taxpayer Identification Number)] G08266298.

    2. Barça Licensing & Merchandising, S.L., (hereinafter BLM), with registered address at Calle Arístides Maillol s/n, 08028, Barcelona, and with NIF B67192955.

    These companies will process your personal data in accordance with the purposes set forth in the second section of this Privacy Policy. Unless otherwise indicated, each data controller will process data independently and at their own responsibility, which generates no joint responsibility whatsoever as with regards to the processing.

    In accordance with the above, each company will be the holder of the data derived from the following processing activities, without prejudice to the fact that the processing itself may be carried out by the other company. This is due to the unification of users under the same company (FC BARCELONA), who will keep a unified client repository, with BLM being the one that, within the framework of e-commerce activity, will decide on the exploitation of personal data (for example, it will determine the segmentation criteria for sending communications, advertising on social networks, etc.). In the case of commercial communications, for example, while BLM will determine what advertising to send, it will be FC BARCELONA, as the holder of the users’ data, who will send it.

    In all matters relating directly to the purchase of products, the data holder and the controller will always be BLM, as the company responsible for said commercial activity. BLM will perform other supplementary services arising from the purchase of products, such as customer service, payment management, and fraud control.

    PROCESSING DATA HOLDER DATA CONTROLLER
    CONTACT BLM BLM
    USER REGISTRATION FC BARCELONA FC BARCELONA
    COMMERCIAL COMUNICATIONS FC BARCELONA FC BARCELONA
    BARÇA STORE NEWSLETTER BLM BLM
    USER PROFILES FC BARCELONA FC BARCELONA and BLM, independently
    ADVERTISING ON SOCIAL NETWORKS OR THIRD-PARTY SERVICES FC BARCELONA FC BARCELONA and BLM, independently
    PRODUCT AND MERCHANDISING PURCHASES BLM BLM
    CUSTOMER SERVICE DERIVED FROM PRODUCT AND MERCHANDISING PURCHASES BLM BLM
    PAYMENT MANAGEMENT AND FRAUD CONTROL IN PRODUCT AND MERCHANDISE PURCHASES BLM BLM
  2. PURPOSES

    Your data will be processed for the following purposes:

    DATA PROCESSING CARRIED OUT BY FC BARCELONA
    PROCESSING PURPOSE LEGITIMATE BASIS AND DURATION
    CONTACT When contacting through the contact form, BLM will respond to you in order to manage your inquiry or request. Consent
    The data will be processed as long as you maintain your user account or withdraw your consent.
    USER REGISTRATION By registering on this page, FC BARCELONA will process your data in order to manage and maintain your user account, which will include all the information that we may collect about you, such as your content or product preferences, information provided by the user directly through surveys, promotions, etc., and as a result of browsing our website. We process the data based on your consent provided when registering on our website.
    The data will be processed for as long as you hold your user account or until you object to said processing.
    COMMERCIAL COMMUNICATIONS Furthermore, you may give us your consent through the box provided for this purpose to receive commercial information from FC BARCELONA.
    All our communications will always be personalised and tailored to your interests, as described below.
    Likewise, all communications will be sent by electronic means, such as SMS/MMS, instant messaging applications, or email.
    Consent
    The data will be processed as long as you maintain your user account or withdraw your consent.
    BARÇA STORE NEWSLETTER When purchasing as a guest, BLM may send commercial information about products or services similar to those previously contracted. Legitimate interest
    The data will be processed as long as you don’t object to the processing.
    PROFILE OF OUR USERS We create profiles for users who interact with us both electronically and physically. These profiles help us to offer better services, tailored to the preferences of our customers, providing quality and personalised content. For more information about this processing, please refer to section 4 of this privacy policy.
    We hereby also inform you that we carry out the processing on the basis of legitimate interest. The interest of FC Barcelona is to know its users in a way to allow us guidance about the advertising messages they receive about our products and services. The benefit that this generates for the Club is that it saves on advertising costs. The benefit for the users is that they do not receive indiscriminate advertising about products and services that are not of interest to them.
    For more information about legitimate interest, please refer to section 6 of this privacy policy.
    Legitimate interest
    The data will be processed as long as you have accepted commercial communications or until you object to the processing.
    ADVERTISING ON SOCIAL MEDIA OR THIRD-PARTY SERVICES There are certain social networks, applications or third-party websites that allow the sending of commercial communications or advertising targeted to specific users.
    With this information, the social network or application verifies whether the user has an account on its platform, allowing FC BARCELONA to carry out what is known as “Custom audience” with those users who have registered as a Supporter and who have therefore agreed to receive commercial communications from FC BARCELONA in accordance with what is indicated above in this policy, and who in turn have an account on said social network or application, thus being able to show advertising directly on them.
    This type of activity can be carried out in various media, including social networks such as Facebook (Custom audience), Twitter (Tailored audiences) or Google (Customer Match).
    Furthermore, these social networks or applications allow the sharing of user data to find or identify what are known as “similar audiences”, i.e., users who have a profile similar to that of FC BARCELONA users on the aforementioned social network or application, but who are not FC BARCELONA users.
    These types of activity are usually carried out especially through social networks such as Facebook (Lookalike audience), Twitter (Tailored audiences) or Google (Similar Audiences). In this case, since the advertising does not directly affect its own users, the basic data of all users are used, even those who have not agreed to receive commercial communications.
    In relation to the data provided to said third parties, we consider it relevant that our users know that only their email address or telephone number will be communicated, which will be communicated in encrypted form guaranteeing the confidentiality and security of their data. The whole process is secured through the tool provided by the platform itself, which will allow the platform to identify you in its database.
    Remember that if you do not wish to receive advertising through social networks or third-party platforms, you must restrict it through your user profile in each one, all in accordance with the privacy policies of each of the platforms.
    These social networks and/or applications will provide us only with your data in an anonymous and statistical way, without us being able to re-identify you or learn about other new interests, unless you interact with us through one of our advertisements on the social network and/or application.
    We hereby also inform you that we carry out the processing on the basis of legitimate interest. The interest of FC BARCELONA is to direct advertising messages towards segments of users who may be interested in our products and services. The benefit that this generates for the Club is that it saves on advertising costs. The benefit for the users is that they do not receive indiscriminate advertising about products and services that are not of interest to them.
    For more information about legitimate interest, please refer to section 6 of this privacy policy.
    If you would like to know how we have identified and carried out your legal assessment, please see section 6 of this privacy policy.
    Legitimate interest
    The data will be processed as long as you have accepted commercial communications or until you object to the processing.
    DATA PROCESSING CARRIED OUT BY BLM
    PROCESSING PURPOSE LEGITIMATE BASIS AND DURATION
    PRODUCT AND MERCHANDISING PURCHASES To manage the purchase and delivery of products. Contractual relationship
    The data regarding your purchases will be processed for as long as you hold your user account with us or until you object to said processing.
    If you make your purchase as a guest user, your data will be processed for a period of five years after said purchase.
    CUSTOMER SERVICE DERIVED FROM PRODUCT AND MERCHANDISING PURCHASES To contact you by telephone and/or by electronic means such as SMS or email to resolve any issue or enquiry regarding your purchase. Contractual relationship
    The data regarding your purchases will be processed for as long as you hold your user account with us or until you object to said processing.
    If you make your purchase as a guest user, your data will be processed for a period of five years after said purchase.
    PAYMENT MANAGEMENT AND FRAUD CONTROL IN PRODUCT AND MERCHANDISE PURCHASES When making the payment, we may process your data to identify possible fraudulent operations Contractual relationship
    The data regarding your purchases will be processed for as long as you hold your user account with us or until you object to said processing.
    If you make your purchase as a guest user, your data will be processed for a period of five years after said purchase.
  3. COMMUNICATION OF DATA

    Your data will not be transferred, sold, rented or otherwise made available to any third party, except for those service providers of FC BARCELONA and BLM, who perform certain activities for us, but that under no circumstances will they process the data for their own purposes. Some of these suppliers may be located outside the European Union, as indicated in section 5 below.

  4. AUTOMATED DECISIONS AND PROFILE CREATION

    As described below, FC BARCELONA will be able to profile you as a user, taking into account all the data provided by you.

    Said profile will take into account, for example:

    • Your behaviour on the website, based on those products selected, cursor movements, interests, preferences, products purchased.

    • Behaviour when receiving our informative newsletters, e.g., which content is of interest to you based on newsletter opening and frequency of opening.

    • Interaction you may have through other channels such as queries on our information channels, or contact.

    • Information you can provide us through satisfaction surveys.

    Please note that for some services, we may process your personal data using automated means. This means that certain decisions are made automatically without human intervention, for example, segmenting you according to whether you are interested in certain sections of the website or are likely to use other services we may offer.

    In the event that you have agreed to receive commercial communications, these may be adapted and personalised, according to the interests of the users, either based on the products and services requested, or based on data that we can deduce or obtain from your browsing, interest in certain content, reaction to our communications, among others.

    Said personalisation is partially automated, in the sense that we determine the parameters of the personalisation, but it is the technological platform that generates the user profile. We do not send general communications that are not segmented using the above procedure, as we consider that it is in both our and the user’s interest to send or receive relevant information, and because not segmenting would not alter the number of communications received, but only their content. In this regard, if you do not wish to be segmented, please do not subscribe to commercial communications.

  5. INTERNATIONAL TRANSFERS

    FC BARCELONA and BLM, as entities with an international scope, have international suppliers that may provide their services from outside the EU, so it is possible that your data may be processed outside the European Union or the European Economic Area (e.g., data storage provider, etc.).

    In any case, we will ensure that said data processing is always protected with the appropriate guarantees, which may include:

    • EU-approved Standard Clauses

    • Third-party certifications

    You can request more information about the guarantees taken in each case at any time by contacting our Data Protection Officer at dpo@fcbarcelona.cat

  6. PROCESSING BASED ON LEGITIMATE INTEREST

    In accordance with what is indicated in the second section of this Privacy Policy, FC BARCELONA may carry out processing based on legitimate interest. To assess legitimate interest, we weighed our own benefits as data controller compared to the benefits of third parties. The conclusion is that our legitimate interest prevails over the rights and freedoms of users.

    You may at any time request further information about the weighting of legitimate interests by contacting our Data Protection Officer at the address indicated in section 8 of this Privacy Policy. We also take this opportunity to remind you that you have the right to object to processing based on legitimate interest.

  7. DURATION OF PROCESSING

    All the data provided will be processed during the period established in the second section of this Privacy Policy.

    Without prejudice to said periods, your data may be kept in an anonymised form for statistical or market research purposes, where possible, or duly blocked in order to comply with any legal obligation of FC BARCELONA.

  8. MORE INFORMATION AND EXERCISING YOUR RIGHTS

    You may request more information about the processing of your personal data at any time, as well as exercise your rights of access, rectification, deletion, limitation or portability, before the Controller of your data by contacting us at the address Avda. Aristides Maillol, S/N, 08028 of Barcelona (Spain), or by email at:

    You may also revoke the consent given or object to the processing of your data, provided that this is possible in accordance with the regulations in force. Without prejudice to the foregoing, the revocation of consent or objection to any processing may mean that we cannot provide certain services.

    If you have any queries, questions or complaints about the way in which we process your personal data, you can contact our Data Protection Officer by email at dpo@fcbarcelona.cat or by post by writing to Avda. Aristides Maillol, S/N, 08028 of Barcelona (Spain), with the reference “DPO”. In the event that a response is not obtained within a reasonable period, a claim may be filed with the Spanish Data Protection Authority.

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